Navigating the Future of AI in Insurance
Explore the impact of AI on the insurance industry, from enhancing risk assessment and fraud detection to personalizing customer experiences, as well as the challenges insurers face and outlines why the sector is uniquely positioned to succeed in integrating AI into its operations, promising a more efficient, precise, and customer-focused future.
Data Analyst vs. Data Scientist: What’s the Difference?
Witness the blurring lines between Data Analysts and Data Scientists, a convergence driven by the ubiquity of data and advanced analytical tools, suggesting a future where these distinctions may dissolve entirely to form a unified field of data analysis.
Maximizing ROI in Digital Marketing: The Art, the Science, and the Growth Mindset
Explore the journey to maximizing ROI in digital marketing through the lens of a presentation to the American Marketing Association in Nashville. Discover the importance of focusing on customer relationships, adopting a blend of art and science, and embracing a growth mindset for sustainable ROI expansion.
Ethics in the Age of AI: Crafting a Personal Code
I bought an audiobook about AI marketing this week. It was clearly written by an AI. And it made painfully clear the need for all of us to adopt a personal AI Code of Ethics so that we apply AI in a way that complements human intelligence, not replaces it.
Unraveling the Complexity of AI: Insights from the Core of ChatGPT
Dive into an accessible exploration of the technology's core principles, unveiling the power and potential of AI while navigating its ethical landscape.
Embracing the Future: How AI is Transforming Marketing Automation
Explore the revolutionary role of AI in reshaping marketing automation, enhancing efficiency, and personalizing customer experiences. Discover how AI-driven tools like predictive analytics, chatbots, and data management are transforming marketing strategies, making them more customer-centric.
Unveiling the Future: The Transformative Impact of AI on Marketing
Explore the revolutionary journey of AI in marketing with insights from the classroom to the boardroom. Uncover how predictive analytics, personalization, and operational efficiency are reshaping the marketing landscape.
‘What's the Next Big Thing?’: Netflix and Analyzing Data for Insights
This fictional case about the world's largest subscription streaming service, Netflix, teaches students how to use publicly available data and tools to explore data for interesting patterns that help answer important, key questions.
‘Sophisticated, Clear, and Polished’: Divvy and Data Visualization (Case Study)
This fictional case involving Chicago-area bike ride share program Divvy teaches students how to use publicly available data and tools to create data visualizations that reflect the three rules of the evaluation framework for the visual form: sophisticated use of contrast, clear meaning, and refined execution.
‘Where Should We Look?’: Bellabeat and Planning a Data Analytics Journey (Case Study)
This fictional case study about a very real company, Bellabeat, challenges analysts to develop a rigorous, thoughtful plan before launching an analysis project.
‘What Does the Data Say?’: Hygieia Brands and Data Analysis Tools (Case Study)
This case study based on a fictional Consumer Packaged Goods company helps analysts become more familiar with the power of publicly available analysis tools such as Google Trends, Union Metrics’s TweetReach, and Facebook Audience Insights.
Announcing the new Google Career Certificate in Data Analytics
Announcing new Google Career Certificates from GrowWithGoogle —training programs on Coursera to help job seekers across the U.S. learn skills for careers in Data Analytics, Project Management, User Experience (UX) Design, and IT Support and Automation in Python. No related experience or degree is required.
Do you know what your ads say to consumers? An analyst does!
What are you saying to consumers? What do those consumers actually hear? What do consumers say about you to one another? An analyst using free, public tools can answer all this and more. Imagine what your well-resourced analytics team can do!
Marketing objectives in the time of coronavirus
A base truth for every brand is the fact that they lose when they’re unable to articulate how the brand fills a need in a consumer’s present reality. The reality that is COVID-19 has changed consumer interest and behavior so much that many brands have been unable to regain their footing. Regaining balance begins with an examination of one thing: the brand’s marketing objectives.
‘The McCandless Method’ of data presentation
A simple process helps analysts present data stories effectively. Performing each step in the proper sequence allows analysts to communicate insights clearly, focusing audience attention on their work. Indeed, the proper approach to presenting graphics can be a learned behavior.