All in Marketing
Explore the journey to maximizing ROI in digital marketing through the lens of a presentation to the American Marketing Association in Nashville. Discover the importance of focusing on customer relationships, adopting a blend of art and science, and embracing a growth mindset for sustainable ROI expansion.
I bought an audiobook about AI marketing this week. It was clearly written by an AI. And it made painfully clear the need for all of us to adopt a personal AI Code of Ethics so that we apply AI in a way that complements human intelligence, not replaces it.
Dive into an accessible exploration of the technology's core principles, unveiling the power and potential of AI while navigating its ethical landscape.
Explore the revolutionary role of AI in reshaping marketing automation, enhancing efficiency, and personalizing customer experiences. Discover how AI-driven tools like predictive analytics, chatbots, and data management are transforming marketing strategies, making them more customer-centric.
Explore the revolutionary journey of AI in marketing with insights from the classroom to the boardroom. Uncover how predictive analytics, personalization, and operational efficiency are reshaping the marketing landscape.
What are you saying to consumers? What do those consumers actually hear? What do consumers say about you to one another? An analyst using free, public tools can answer all this and more. Imagine what your well-resourced analytics team can do!
A base truth for every brand is the fact that they lose when they’re unable to articulate how the brand fills a need in a consumer’s present reality. The reality that is COVID-19 has changed consumer interest and behavior so much that many brands have been unable to regain their footing. Regaining balance begins with an examination of one thing: the brand’s marketing objectives.
Marketing mix modeling (MMM) is a time-tested method for measuring the impact of your marketing. It’s how many leading brands figure out what’s working across different channels, and it’s a crucial tool for guiding budget decisions. And yet, most of the time, MMM isn’t set up to provide actionable insights when it comes to digital. Follow these steps to get a more accurate and actionable read on the impact of your digital efforts.
The Holiday Season that was 2010 - 2011 is all but over. Looking back at what happened and when, I thought it would be interesting to take a deeper look into the role seasonality plays in marketing. It turns out that the ramifications may be bigger than we first thought...but so too is our ability as marketers to identify, plan for, and find new creative ways to employ them.
