All in Measurement
Explore the journey to maximizing ROI in digital marketing through the lens of a presentation to the American Marketing Association in Nashville. Discover the importance of focusing on customer relationships, adopting a blend of art and science, and embracing a growth mindset for sustainable ROI expansion.
What are you saying to consumers? What do those consumers actually hear? What do consumers say about you to one another? An analyst using free, public tools can answer all this and more. Imagine what your well-resourced analytics team can do!
Marketing mix modeling (MMM) is a time-tested method for measuring the impact of your marketing. It’s how many leading brands figure out what’s working across different channels, and it’s a crucial tool for guiding budget decisions. And yet, most of the time, MMM isn’t set up to provide actionable insights when it comes to digital. Follow these steps to get a more accurate and actionable read on the impact of your digital efforts.
